Low Cost Subscription Tier
About
This was an academic project that I created for my Product and Project Management class. I worked in a team of 4 and selected a product or a feature that we wanted to implement using Agile methodologies over the three months of class. The team created various MVPs and, after a thorough SWOT analysis, identified the Low-Cost Subscription Tier as the most viable option. Throughout four sprints, team members rotated roles as Product Owner, Product Manager, Project Manager, and Scrum Master, providing a comprehensive experience in diverse responsibilities, accountability, and teamwork skills development.
MVP: Low Cost Tier Subscription
Amazon Prime currently bundles Prime and Prime Video at $14.99 per month or $139 annually. Recognizing regional preferences, a new low-cost tier offers Prime Video alone at $9.99 per month or $79.99 annually. This allows customers in countries with alternative e-commerce choices to access Prime Video without the higher bundled cost. The strategy aims to attract more users specifically interested in Prime Video services in regions where Amazon is not the primary e-commerce retailer.
You can find our final pitch here: https://www.canva.com/design/DAF1cYM_hSU/2k-cH1z0PldQrAY9wVkg9w/view?utm_content=DAF1cYM_hSU&utm_campaign=designshare&utm_medium=link&utm_source=editor
